Gujarat could well be termed the 'Land of Festivals and Fairs' with almost 3,500 of them being celebrated in different parts of the state every year. Like elsewhere in India, the festivals and fairs of Gujarat revolve around an occasion - be it the turn of a season, the time for harvesting a golden field, or a religious event from India's extensive and rich mythological traditions.

What's more, these fairs and festivals, governed by the solar and lunar calendars of old world astrology, offer the visitor an excellent opportunity to experience the diverse cultural and religious identity of the people of Gujarat.

Gujarat has always been known for its splendid and evocative festivals. An estimated two thousand festivals are celebrated every year in Gujarat. More than two hundred of these are unforgettable occasions that attract tens of thousands of people. Though rooted in religion and mythology, these celebrations centreing around gods and goddesses are truly secular socials in which people of all faiths participate.